William A. Morris, Sr. was a trailblazer in business and civil rights whose determination helped shape Staten Island’s Black community.
Born in 1876 in Elizabeth City, North Carolina, to free parents, William grew up on a farm where he developed a love for learning—especially mathematics—and a strong sense of justice. Even as a boy, he stood up against dishonesty and unfair treatment, foreshadowing the leadership he would later embody.
At age 11, with little more than the clothes on his back, William left home to work as a migrant farmhand. He traveled north following the harvest of cotton, apples, and peaches, taking on any job he could find. By his early 20s, he arrived in Staten Island, where he and his brother found work with Richmond Moving and Storage. While the job was stable, William’s vision was bigger: he wanted to own a business of his own.
Despite being mocked when he first shared his dream, he pressed forward. He eventually purchased property on Van Street and Richmond Terrace, converting an old police station into a moving headquarters and warehouse. From humble beginnings with just a horse and wagon, he built William A. Morris Moving and Storage into the largest African American–owned moving company on the East Coast. Through the Great Depression, he managed to keep all of his 35 employees—including drivers, clerks, accountants, and mechanics—on the payroll without a single layoff.
Morris was also a civic leader. He served as a sheriff, sat on the boards of local organizations including the Chamber of Commerce and the Staten Island Grand Jury Association, and was a faithful member of Shiloh Church. When a Black family faced threats after buying a home in a white neighborhood, Morris rallied his men to protect them—and when the NAACP offered little support, he launched a Staten Island branch himself. From 1925 to 1930, he served as the first president of the NAACP Staten Island Branch, establishing a tradition of advocacy that continues today.